Information Design — Project 2 & Exercises

30.01.2023—05.03.2023 (Week 4—Week 8)
Rachel Madeline Purwanto / 0356994
Information Design Bachelor of Design (Hons) in Creative Media
Project 2 — Motion Graphic & Exercises


EXERCISES 

Week 3 — Motion Graphics 
Motion graphics is a form of animation but with more of a focus on the movement of graphical elements such as shapes and texts. They help break down complex information and make the consumption of the information easier, which comes in handy for tutorial videos and data visualisation.

In this week' s practical class, we were guided step by step on our first attempt in kinetic typography using the text animation tool and parenting them to null objects. 

Fig 1.1 Position keyframes of null object

Week 4 — Motion Graphic Chart
Charts are often used to display data to ease the understanding of large quantities of data and allows us to see the relationship between the data being presented. Some of the types of charts include pie charts, line chart and bar chart. To visualize data as a form of motion graphics in after effects, we could use the shape layer tool and trim paths tool.

For this week's practical class, we were instructed to animate a set of data according to its appropriate chart. I was assigned to animate a pie chart and I created the shapes using the circle shape tool and animated them using trim paths tool and added key frames with easy ease. 

Fig 1.2 Exercise 4 - Motion Graphic Chart

Week 5 — Vector Character Animation
In after effects, character animation could be done using keyframes such as position, scale and rotation. To make such animations look smoother, we could animate a bounce effect by adding a slightly offset extra keyframe between the start and the end keyframes. 

Before animating it in after effects, its crucial to separate the elements needed to be animated in Illustrator. This week's practical class we were assigned to a specific set of vectors and were tasked to animate them.

To animate the elements, I used puppet position tool, position keyframes, scale keyframes and rotation keyframes.

Fig 1.3 Exercise 5 - Vector Character Animation


INSTRUCTIONS 

TASKS 
1. Project 2 — Kinetic Typography 
Fig 1.1 "Enemy " Cover by Reinaeiry
For our second project, we were tasked as a group to create a lyric kinetic typography of a song. Our group decided to go with Enemy but instead of using the original by Imagine Dragons, we decided to use the female cover version since it sounded more as if the main character named Jinx was singing it thus it is more impactful. 
We divided a set of lyrics to animate for each of us and created a moodboard for us to follow to maintain consistency which includes the colour palette, visual references, and the font. The lyrics that I chose are lines 7, 8, 9, 10.

Fig 1.2 Moodboard and Lyric Division
Fig 1.3 Moodboard

We took some visual references and observed them from the original Enemy music video and other music videos that has a similar style and colour palette. 
Fig 1.4 Progress of first line of the word "Searching"

I used the expression tool and added some property and scale for the text animation and added a code for text animation expression. For the transition from the first to the second line, I used scale to create a zoom in effect through the magnifying glass.

Fig 1.5 Progress of fourth line of the word "Smiling" 

For the word "Smiling", I used a similar text animation where it fell down into a shape of a smile and used the puppet tool to shape it into a smile. 

Fig 1.6 My part

Fig 1.7 Final Kinetic Typography by Group 3.3

FEEDBACK 
For the chorus, the spacing between the eye and the text on the left and the right are uneven. 


REFLECTION  
For the first few weeks, learning after effects wasn't as easy as I thought and I honestly had doubts for the final outcome as I wasn't confident with my skills and knowledge in using After Effects thus resulting in not meeting the standards or expectations for the kinetic typography project but with the support of my group members and watching tutorials whilst observing other kinetic typography videos on youtube, I quickly improved and progressed with my skills in using After Effects and completed my part in time. I genuinely enjoyed the process of animating whilst learning and exploring various tools on After Effects that I wasn't familiar with and as a group we were all collectively proud of our final outcome for this project as it was consistent despite the different animating styles that expresses each of our respective group members. 


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