Advanced Typography — Final Compilation

05.04.2023—7.7.2023 (Week 9—Week 14)
Rachel Madeline Purwanto / 0356994
Advanced Typography / Bachelor of Design (Hons) in Creative Media
Task 3: Type Exploration & Application

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❥INSTRUCTIONS 

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❥TASK 1 

Exercise 1 — Typographic Systems 

Fig 1.1 Final Axial System Design in JPEG Format (19/04/2023)

Fig 1.2 Final Radial System Design in JPEG Format (19/04/2023)

Fig 1.3 Final Dilatational System Design in JPEG Format (19/04/2023)

Fig 1.4 Final Grid System Design in JPEG Format (19/04/2023)

Fig 1.5 Final Random System Design in JPEG Format (19/04/2023)

Fig 1.6 Final Bilateral System design in JPEG Format (19/04/2023)

Fig 1.7 Final Modular System Design in JPEG Format (19/04/2023)

Fig 1.8 Final Transitional System Design in JPEG Format (19/04/2023)

Fig 1.9 Final PDF of Typographic systems, (19/04/2023)

Fig 1.10 Final PDF of Typographic systems with grid, (19/04/2023)

Exercise 2 — Type & Play

Fig 2.1 Final Design for Type and Play in JPEG format, Week 4 (25/04/2023)

Fig 2.2 Final Design for Type and Play in PDF format, Week 4 (25/04/2023)

Fig 2.3 Final JPEG of Type & Play, Week 4 (25/04/2023)

❥TASK 2 

TASK 2A & 2B — KEY ARTWORK & COLLATERAL

Fig 3.1 Final JPEG of logo in B&W, Week 7 (16/05/2023)

Fig 3.2 Final Integration of Key Artwork with My Image, Week 8 (23/05/2023) 

Fig 3.3 Final Cap Application, Week 8 (23/05/2023) 

Fig 3.4 Final Hoodie Application, Week 8 (23/05/2023)

Fig 3.5 Final Skateboard Application, Week 8 (23/05/2023)

 

Fig 3.6 Final Beanie Application, Week 8 (23/05/2023)

Fig 3.7 Final Sticker Application, Week 8 (23/05/2023)

Fig 3.8 Final Animated Key Artwork, Week 8 (23/05/2023)  

Fig 3.9 Final Instagram Layout, Week 9 (01/05/2023)

Fig 3.10 Final PDF of Task 2B Collaterals, Week 9 (01/05/2023)

❥TASK 3 

TASK 3— TYPE  EXPLORATION &APPLICATION

Fig 4.1 Type Exploration on Illustrator in JPEG (19/06/2023)

Fig 4.2 Type Exploration on Illustrator in PDF (19/06/2023)

Heres the link to the .ttf font file : font here

Fig 4.3 Type Font Presentation & Application in JPEG (5/07/2023)

Fig 4.4 Type Font Presentation & Application in JPEG (5/07/2023)

Fig 4.5 Type Font Presentation & Application in JPEG (5/07/2023)

Fig 4.6 Type Application in JPEG (5/07/2023)

Fig 4.7 Type Application in JPEG (5/07/2023)

Fig 4.8 Type Application in JPEG (5/07/2023)

Fig 4.9 Type Presentation & Application in PDF (5/07/2023)

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❥REFLECTION 

Experience

Throughout the course of this semester, there were many challenges that comes along with  despite having prior knowledge and skills from the first semester’s typography. Having to pay attention to intricate details whilst following certain requirements and rules is a struggle, especially with the time constraints. This semester emphasizes applying designs and typography in the real-world by implementing our designs on applications and mock-ups that are well suited for our designs which was intriguing to see our designs be implemented on certain products. 

Observation

Breaking certain stereotypes in typography when designing is quite risky to a certain extent, whilst it also allows the opportunity to produce creative and out of the box designs but there are certain considerations that needs to be attended to. One of the instances I faced towards this is either adding an overwhelming amount of diverse   visual elements and passing the boundary of it being legible or barely having any visual elements, making it bland but still legible as some elements may draw away the main focus of the design and be a distraction. 

Findings

During the process of making a font, a font’s legibility according to its purpose to solve a problem should always be considered. The process often initially starts with a traditional hand lettering method as that is always the most efficient method of visualizing your ideas. As for example, based on my research for task 3, I found that fonts in comics are kept consistent and created through hand lettering where multiple typographers had to practice and master it then are hired to do the lettering in comics for speech bubbles and captions.