Collaboration Design Practice — Task 4
20.11.2024 — 04.12.2024
Rachel Madeline / 0356994
Bachelor of Design
(Hons) in Creative Media
Final Project — Testing & Iteration
❥INSTRUCTIONS
❥TASK
This task mainly involves testing the final product to understand the
user's behavior and identify areas for further improvement and
adjustments. Before we meet up with the clients, we worked on the
social media posts as well as the website since that is what they
mainly wanted progress on and since the packaging and the logo were
done and already finalized.
Fig 1.1 Website (done by rach)
Fig 1.2 Social media (done by Agnes)
After meeting up with the clients, they seem to be really fond
with the social media but they were more inclined with the
original black and white minimalistic design that Vincent did from
task 2, but since it didnt really match with the overall brand
identity being playful and colourful instead of monochromatic, I
decided to continue developing the colourful website then have
Vincent work on another website with a more minimalistic design
based off the colourful one for the clients.
For the packaging, they told us to add a random ingredient list and
barcode as well as qr code to have a visual of what it may look
like.
After the meeting we discussed together and came up with a to do
list based off the clients feedback.
To do aft client feedback week 10
• do colourful website - update product
information of packaging and send to ben and vincent,
change the colour and layout maybe, apply softie font (rach)
• do bnw website - based on the current playful
website and change to the new one and change font and apply new
colour, new mockup take from ben (vincent)
• do socmed - change font and real pic integration,
apply sofitie font (en)
• do blender / mockup - mascot float up - 1
teaser - for reels and splash screen (joan)
• do photoshop mockups for the packaging, find the
photoshop mockup file online for website purposes, assist Joan
on creating assets (ben)
• incl n update the packaging with the barcode and the
ingredients then send to ben (rach)
A. PACKAGING REFINEMENTS
Fig 1.3 Back of packaging refinements and product labelling (done
by rach)
I decided to follow the outline of the cloud and used the same cloud elements as well for the bar code and the qr code so it fits well in the cloud.
Fig 1.4 Final Apple Exterior Packaging (done by rach)
Fig 1.4 Final Rose Exterior Packaging (done by rach)
Fig 1.4 Final Baby Powder Exterior Packaging (done by rach)
Fig 1.4 Photoshop mockups (done by ben)
B. ANIMATION
The clients mentioned wanting an animation for their teaser and since
Joan was working on the 3D mascot on blender, she also did the
animation.
Fig 1.6 Storyboard for teaser video (done by rach)
Fig 1.7 Progress in blender animating (done by Joan)
C. SOCIAL MEDIA
For the social media, we reworked the layout and contents of the
Instagram page and worked on the design and overall style we wanted to
go for.
Fig 1.8 Content timeline (made by vincent and agnes)
Fig 1.9 Progress of social media designs (made by Agnes)
Fig 1.10 Progress of carousel posts (done by rachel)
D. WEBSITE
For the website, I worked on the colourful and more playful version and Vincent made further refinements to the website.
Fig 2.1 Website B2C (done by rachel)
Fig 2.2 Refined Website B2C (done by Vincent)
Fig 2.3 Clean website B2B (done by Vincent)
❥FEEDBACK
❥REFLECTION
I had doubts for our project but overall I think we did a good job, especially having to clutch for the social media last minute since all of us did not approve of the initial social media designs from the previous task but I was pretty satisfied with the output. I was also pretty satisfied with how the website turned out as well and the packaging.
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